Your Online Store

Is Your Business Plan Solid?


Starting an online business is similar to opening a brick-and-mortar store. However, there are some aspects about e-commerce sites to consider that mostly depend on your company and what you are selling. Follow these tips to customize your options for creating a successful online store.


Do your due diligence to make sure your business plan is solid and offers what consumers want or need. Test it with a focus group and ask friends and family for honest input. Once you confirm that your online business idea is ready to start, register a domain name, especially if it is part of your unique brand.


When you locate a web host for your website, make sure they register the domain in your name so you officially own it and can switch hosts later if needed. Then hire a web designer to create a custom website or, if you can, design and build one yourself that is unique and eye-catching to viewers.


Opening a merchant credit account to accept credit cards online establishes an easy online payment method for your customers to pay for purchases. Then, review how you plan to ship your products to paying customers, such as drop-shipping goods from a third-party warehouse or selling e-books that customers can simply download.

Make sure to measure your success by marketing your website and tracking your growth. Use search engine optimization and social media marketing to get your website noticed by shoppers who are looking for what you have to offer. You can also purchase pay-per-click advertising to quickly obtain traffic to your site.

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